Xbox Design Lab is a service to design your own custom
Xbox Standard, Elite or Accessory products.

Xbox Design Lab is a service to design your own custom Xbox Standard, Elite or Accessory products.

I joined the Xbox Design Lab team in 2022 as a contractor. My day to day responsibilities include leading the UX for all Xbox Design Lab initiatives and working with business and product to help implement intiatives.

*For in-depth details of my work, please contact me.

CONTEXT:

Xbox Design Lab offers a unique customization experience, allowing gamers to personalize Elite, Standard, and accessory items directly through the Xbox Design Lab interface.

MY CONTRIBUTION:

As Product Designer I lead UX, craft user flows, create custom Figma components when needed, and collaborate with product and development teams to bring these experiences to life. I've also contributed to:

— Visual treatment for Xbox IP options inside the configurator (ex: Fallout and Call of Duty)
— Guest checkout (Metrics pending)
— New upgrade flow (Non-upgrades decreased from 5% to 0.5%.)
— Created new layouts on mobile to help customers find more options (Metrics pending)

Shipped 2024

Xbox Adaptive Toppers

I led UX for the Adaptive Toppers project, allowing customers to design custom 3D-printable thumbsticks. My work involved creating new components, ensuring accessibility with UR and accessibility experts, and collaborating with developers for seamless design handoff.

Impact

+ 50+ combinations available for creation

+ Contributed to Xbox's mission to make gaming more accessible

View Site

Shipped 2024

Upgrade UX

I collaborated with the Xbox team to streamline the upgrade flow, successfully simplifying the process for customers to upgrade to a full Elite controller bundle and enhancing conversion rates.

Impact

+(Non-upgrades decreased from 5% to 0.5%.)

+Environmental benefits and waste reduction achieved through elite bundle packaging, which requires fewer materials.

Shipped 2024

Recommendation Engine

I designed the UX for a product recommendation engine within Xbox Design Lab, aligning the experience with e-commerce standards and enabling new product categories, like console wraps, to drive revenue growth.

Impact

+Increases Average Order Value opportunities

+Used to introduce Console Wraps to the Design Lab

Shipped 2022

Xbox Elite Controller Configurator

The talented design team at Xbox created the original Elite controller experience before I joined. I supported its implementation and have since added new functionality.

Impact

+16.07% of the total unit sales in XDL

View Site

Based in Tempe, Arizona (MST) :

4:51:51 AM